Customer Satisfaction Sold Separately

Whenever I buy something that says "batteries sold separately." I calmly dream that this will be the store redeeming my basic faith in a company’s ability to seize the most self-evident opportunity for customer service. (I’m starting to think I am a hopeless idealist.) 1. If you are selling an item. TEST it before you let the customer walk out with it. Take out a pair of batt...
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Religious Smokers The Best Entrepreneurs

I am convinced that being religious, in combination with being a smoker is a great combination for business success. Now, before the atheists and puritans out there have a coronary, - I don’t believe its about the religion, or the tobacco. Perspective What I’m talking about is the need to get a break and some fresh perspective. I remember reading a study in the late 90’s that...
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The Weekend E Business Mindset Guide

Are you running a small business on the side? Maybe you have a small online store, an affiliate site or a monetized blog? If you are, and it’s not making much money, it could be your mindset that’s slowing you down. If your business really is mostly for fun, it’s no big deal. If you are looking to do as little actual work as possible, and you are happy with whatever income ...
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Open Letter To Senator Obama

Dear Senator Obama, In my job, a large part of the tasks that I perform revolve around the hiring and promoting of executive staff. In essence, I have the task of measuring applicants and their pasts to determine future performance. Translated to your world, I tell the boards and owners who they should vote for, which one of the applicants that can best lead their company. Yo...
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The Click Through Rate Experiment

Since Google Adsense prohibit anyone from revealing their CTR. Finding out if you are doing something right or wrong is hard if not impossible when you are starting out. No one can (or wants to) share. And the web is filled with Promises of astronomical CTR rates. Well, if you are disappointed in what you are getting, maybe this will help. What I am going to talk about is how ...
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Posted in CTR

Five Things Business Women Need To Know

Alright, so I’m going to lose more than a few PC points here, but i keep seeing the same problems over and over, and applying the same solutions over and over seems to work fine. (I’m using that as proof positive I’m on to something. ) So take it or leave it as you please. Just please keep the comment profanity to a minimum. — No IS a Word in Your Vocabulary Yes, it ...
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Google Knol- Opportunity Kicks Down The Door

Today Google launched their KNOL (Short for Knowledge) service. A user contributed knowledge base that can take a huge bite out of for instance Wikipedia. But KNOL has a much more interesting aspect. It is a showcase service for authors, and it has more in common with for instance Digg and Propeller than it does with Wikipedia. Proprietary Information On KNOL, the author own...
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The Small Eusiness Election Guide 1

The battle for the US Presidency is raging. Arguments in mainstream media are as wide ranging as they are mostly irrelevant to small business. In the end, the bailouts of major companies and the war in Iraq will affect small business owners much as they affect everyone. Unless you are in the lipstick or Bridge Building industries, most of the discussion housed on TV has been of...
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Going Green Has Moved From Idealism To Smart Business

In the past, companies have gone green as part of both an ideology and to send a message about their community responsibility. It’s mostly been considered an expense attributed to Marketing and Public Relations. In the past, the cost of being green has been prohibitive to many small companies. Today it is becoming the exact opposite; a way to reduce both the cost and the envir...
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Your New Career 1 – Did You Forget About That Hobby?

1. The Model Aviator Tommy was a fairly disillusioned call-center operator. He hated frustrated customers almost as much as he hated the company policies that prohibited him from actually helping them. His weekend hobby was to fly model helicopters, and he was good at it too. After hearing him joke more than once about what a shame it was you couldn’t make any money doing tha...
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