We know that social networks like Digg, Reddit, and Stumble are great for gross traffic, but often send quick stop visitors who don’t convert well to ad-clicks and sales.
But how are Social Network users at converting to other social networks? Will a Digger Stumble your post and vice versa? Many do use more than one network, so this would appear to be common at first glance. Guess again.
In fact, this is almost as uncommon as ad clicks. Apparently even though many use both Stumble and Digg, there is a definite lack of transition. It appears that the users are “stuck” on the network they arrive on. Even those that like and digg an article when they arrive from Digg, are unlikely to stumble it.
This is of course a shame for the site. But, more importantly it’s a missed opportunity for the Visitor.
Quick Profile Building
The smart Social Media Networker will use one network to build their profile on the others. Building a profile relies on participating in the network, which means submitting and voting for good articles. Finding good articles can be very time consuming, unless you use one to find for the other.
Once your profile becomes better, you will start attracting other people that are actually interested in your submissions. You will get quality followers organically and can stop adding friends in bulk on your lunch breaks.
Use The Resource You Already Have
A page or post that is currently doing well on one network can be a great submission resource for any visitor. If you can find an article that is seeing good feedback on stumble, and it hasn’t been dug yet. Chances are that your submission will translate well into Digg, which will get. Same goes for all the other networks.
Strong profiles gives you more power to influence traffic in the future. Spend 10-20 minutes a day on your social network and leverage one profile against the other. You’ll see both grow to powerful traffic drivers in very short time.