8 Reasons To Quit Your Job And Start A Business

The thought has been there… That day when your boss had a bad date the evening before and your supervisor yet again proved that they have no clue what they are doing. That nagging thought that you could do something for yourself. Something that’s what you want. How you want it. Drop that incredible anxiety about how your 12.40/hr job is so convenient and safe. It’s probably a...
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Online Promotions Will Not Kill Advertising

In “The Extinction of Dinosaur Marketers,” I discussed the problems of bringing the old school of hardcore sales and pushy advertising into the new online marketplace. We are starting to see a new trend blooming that is showing exactly this problem. This morning I read an article by Neal Levitt, who is discussing the shift from online advertising to online promotions; Coupons,...
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How To Leverage Social Media Networks

We know that social networks like Digg, Reddit, and Stumble are great for gross traffic, but often send quick stop visitors who don’t convert well to ad-clicks and sales. But how are Social Network users at converting to other social networks? Will a Digger Stumble your post and vice versa? Many do use more than one network, so this would appear to be common at first glance. G...
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Powdered Baby Anyone? – Lost In Translation

Marketing professionals sometimes get it wrong. And sometimes get it VERY wrong. Here are some examples of what can happen when local talent isn’t used to verify the international meaning of words and images. Gerber- Your Choice for Ground Baby The Healthy looking Caucasian Baby on the Gerber Baby Formula packages didn’t do well in Africa. It had however nothing to do with ...
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Obama The Terrorists Wife Carrying Bushs Lovechild

So you want to know why your posts aren’t making Digg’s front page? I’m guessing it’s because you wrote something original, it had quality, and you didn’t lie or put a number in the headline. Content is King Crap To be big on Digg, you should forget quality, and write something that is either half true or just make a list about something. Anything, it doesn’t matter. You’l...
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Are Niche Sites The Future Of Social Media

As much as I love the big sites like MySpace and Facebook for their incredible and innovative impact on the web and social marketing, I also hate them for being such a mess to get anything really useful out of. If you look at these massive sites, they cater to pretty much everyone. Getting a piece of useful information out of them, you first have to become a wiz at using their...
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Customer Relations Is Faith Based

Why Are You Trying The Impossible? Since I always stress the importance of customer relations, I often come across a problem with the desire to measure the return on investments. Especially larger companies often try to simplify their customer contacts into the single transaction to see if the sale was worth the effort. Some try to track referrals, but since many referrals are...
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Should I Promote Or Hire

Are you looking for a supervisor or manager? Should you be promoting or hiring? The simple answer is; It depends on who is on staff right now. If the best reason you can come up to promote someone is their long service or good performance in their current job. You are probably better off hiring from the outside. Before you promote, you need to consider the impact. Promoting f...
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Firefox Is Monetizings Enemy #1-The Blogpreneur 8

Browser stats If you are attempting to monetize your blog. This is one statistic that will tell you quicker than anything if you are getting "good" traffic to your site. Quite frankly, Firefox users don’t click on ads. Go check your statistics, Find a day with a lower click through rate than you normally have. I will bet you that your Firefox percentage was higher that day. ...
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Customer Satisfaction Sold Separately

Whenever I buy something that says "batteries sold separately." I calmly dream that this will be the store redeeming my basic faith in a company’s ability to seize the most self-evident opportunity for customer service. (I’m starting to think I am a hopeless idealist.) 1. If you are selling an item. TEST it before you let the customer walk out with it. Take out a pair of batt...
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